The Law Firm Sales Process That Removes “I Need to Think About It”
You’ve emailed a potential client back and forth. You’ve met for an initial consultation. You’ve even taken time out of your day to answer a few extra questions and haven’t billed them a cent. Now, …
Criminal Defense Attorney Marketing: How Narrow Should Your Positioning Be?
Every attorney needs to communicate their skills to the public. But when you’re a criminal defense attorney, you may be wondering how specific, exactly, your marketing needs to be. Becaus...
Attorney Marketing That Keeps Working After You Stop Paying For It
How Far Does Each New Marketing Tactic Really Get You? Let me ask you a quick question. How many marketing tactics have you tried over the last few years? Email campaigns? Social media p...
Law Firm Growth Starts With One Number (And It Isn’t Your Caseload)
Which Number Really Counts In The Marketing Metrics Game? Quick! What’s your website’s Google ranking number? You don’t have to click over to Google to look it up. In reality, this ...
Law Firm Branding That Makes You The Attorney Clients Choose
What Does Your Branding Say To Potential Clients? Branding. We’ve all seen it in magazines, on billboards, and every single day on our social media feeds. In fact, we see branding so freq...
Why “That’s Too Expensive” Isn’t Always About the Number
There’s a particular sentence that most attorneys have heard more times than they’d like: “That’s too expensive.” Sometimes the client genuinely means exactly that. Perhaps the fee is out...
Personal Injury Attorney Marketing: How to Win Cases Before the First Phone Call
How Do Clients Evaluate Authority? Here’s a question for you: how does a prospective client know that you’re the right lawyer for their case? What, exactly, are they looking at? How do th...
How To Land More Clients Without Breaking A Sweat: The Power Of SAM’s Speak-A-Book
What stands out to clients these days? Is it a really eye-catching TikTok profile? A handsome photo on your website? A long list of local community affiliations? Do you have to re-do your...
Malpractice Exposure And AI: Mitigating Risks To Your Firm
The more work I do with ever-improving AI systems, the more impressed I am by how quickly LLMs can produce a summary of information that’s comprehensive, easy to understand, and detailed....
The Emerging Answer Economy: How AI Is Changing Information & Client Search
AI is changing everything from how you buy a toothbrush to how people find new music. And while the internet has certainly evolved over the last 25 years, AI is making what is, perhaps, t...