Can AI Really Win a Personal Injury Case? What Injured Clients Still Need From An Attorney
The other day, I watched my husband use ChatGPT to help him soften the tone of a letter he was writing. It offered advice, explained how a reader might interpret his previous tone, and gave …
On The Remarkable Popularity Of Substack (And How To Profit As An Attorney)
I went to college back in the early 2000s, and in my Freshman year, something called “The Facebook” emerged. It was this neat, simple little site that allowed you to poke people, message ...
How Attorneys Can Protect Their Competitive Advantage In The Age Of AI
The myriad ways that AI is changing how we learn, discover, and generate are undeniably vast and broad. And if this is true for a college student or a tech enthusiast, it’s certainly true...
Your Intake Form Is Losing You Clients (Here’s How To Fix It)
You have a beautiful website. Plenty of excellent reviews online. Your online bio photo is professional, handsome, and has great natural lighting. And you’ve made it more than clear that ...
How to Attract Younger Clients to Your Estate Planning Practice Without Rebranding
In the minds of many estate planning lawyers, the average estate planning client is 40+. Maybe even 70 or older. Truthfully, many people don’t even consider estate planning until a medica...
How to Grow a Law Firm Without Buying More Leads
You’ve tried everything to get noticed by potential clients. Posting on social media. Ads on bus stop benches. The Yellow Pages. Does anyone even use those anymore? Now, you’re wondering ...
Legal Document Automation and Why Clients Think It Replaces You
The internet has certainly revolutionized how the public approaches the law and seeks out representation. But this goes far beyond simply Googling a good attorney in their city or town. T...
The Law Firm Sales Process That Removes “I Need to Think About It”
You’ve emailed a potential client back and forth. You’ve met for an initial consultation. You’ve even taken time out of your day to answer a few extra questions and haven’t billed them a ...
Criminal Defense Attorney Marketing: How Narrow Should Your Positioning Be?
Every attorney needs to communicate their skills to the public. But when you’re a criminal defense attorney, you may be wondering how specific, exactly, your marketing needs to be. Becaus...
Attorney Marketing That Keeps Working After You Stop Paying For It
How Far Does Each New Marketing Tactic Really Get You? Let me ask you a quick question. How many marketing tactics have you tried over the last few years? Email campaigns? Social media p...